Creative Director of a four song live performance series made in collaboration with Halsey to promote the release of her new album, “The Great Impersonator”.
As the October 25 release day approached, fans watched her inhabit a kaleidoscope of musical heroes. That was only the beginning.
Working in close collaboration with Halsey and her team se decided to take the nostalgic trip one step further with these Official Live Performances, seeking to answer the questions: “What if Halsey arrived in a different time? What if she recorded in the 1970s, 80s, 90s or early 2000’s? What would she look like???”
In response to this brief we built four interconnected stages reflective of each decade - with vintage outfits, production design and musical instruments to match. We captured the action on 35mm film for a timeless feel and period authenticity. Leaning into the personal touch, Halsey did her own makeup using her line of cosmetics. Our long history of collaboration with Halsey allowed this to be one of the series’ most ambitious shoots as we fast forward viewers through four decades of pure creative expression.