Creative Director for Olivia Rodrigo’s Official Live Performance series made in collaboration with Vevo. Channeling the spirit, intensity and raw power of a 90s era Riot Grrl, Olivia delivered three intense live performances from her sophomore album, GUTS, including “All American Bitch”, “Pretty Isn’t Pretty” and “Get Him Back”.
Captured inside the crumbling relic of the Million Dollar Theater in DTLA my team created an entire DIY punk club in the sub-basement of the building decorated with hundreds of hand made original posters and flyers in homage to the era - with a few from my own teenage bedroom thrown in for good measure. From the film stock down to every last detail of the production design we strictly adhered to the 90s aesthetic and had an absolute blast in the process.