Commissioned an arresting video from London based director Ashleigh Jadee produced by Dynasty Entertainment, featuring the Jaiy Twins
““Hustle,” the first single from Sons of Kemet’s upcoming Black to the Future, breaks down borders with similar fervor. The band goes full bore once again: The brass races ahead while the dubstep wobble of the drums points squarely into the future. The gruff voice of London-based rapper (and previous Hutchings collaborator) Kojey Radical blends into the mix, delivering a plainspoken message of Black pride. He’s joined by Lianne La Havas, who provides smoky backing vocals for the mantra: “Born from the mud with the hustle inside me.” The video follows two dancers—one dressed in black, one dressed in white—from the city, through the woods, and finally into the water, symbolizing, as Hutchings has described it, internal struggle and rebirth. With a moral urgency as fierce as its rhythms, “Hustle” represents this journey by traversing the length of Black musical history.” - Pitchfork