Creative Director for Offset’s iconic Ctrl performance of “On the River”
Just as Offset was due to grace Vevo's ctrl stage in Brooklyn I got a slightly panicked note from the producer that he wanted to perform with his baby son. There were concerns about having a child on set, about release forms - but all I could think of was what a powerful statement about Black fatherhood this would be.
Powerful quickly became an understatement. Offset's performance of "On the River" with baby Wave in his arms is absolutely arresting. Watch this video and try not to be affected by the precision of his delivery while bouncing his child in one arm. Revel in the juxtaposition of raw and tender moments, the joy on Wave's face as he caught the beat, the quiet words of praise at the end.
Thank you Offset and Wave for delivering Vevo's most impactful ctrl performance of 2023