Creative Director for J Balvin + Vevo for his Official Live Performance of “Ganster” - filmed in collaboration with the team at The Lift, CDMX.
Knowing Jose’s love for all things Batman we scoured the oldest sections of Mexico City to find the perfect lair to stage this flawless original performance of “Ganster”. Shot on location at the oldest hospital in El Centro we infused the space with tension between our cutting edge lighting design and the ancient, raw volcanic stones.
While watching Jose weave between these hazy corridors of historic architecture, one can’t help but think about Balvin’s timeless impact on a genre that he’s helped popularize around the world.