Creative Director for J Balvin + Vevo for his Official Live Performance of “Ganster” - filmed in collaboration with the team at The Lift, CDMX.
The Colombian superstar arrived at the oldest section of Mexico City to film a mysterious and energetic performance of “Ganster.” While watching him weave between hazy corridors of historic architecture, one can’t help but think about Balvin’s timeless impact on a genre that he’s helped popularize around the world.