Creative Director for Camila Cabello’s Official Live Performance series made in collaboration with Vevo, featuring a heart-wrenching version of “Godspeed”
Working with Camila was one of the most creatively rewarding experiences imaginable in the music space. The concept to stage these films inside the bedroom of a little girl, now grown up and shaking ass, while surrounded by her childhood keepsakes and all of her best friends, came directly from her. Camila even shared her personal Pinterest board that she assembled as the creative for “C, XOXO” came together.
My team designed and built a custom bedroom on a soundstage in Los Angeles and decorated it like the bohemian child’s room of Camila’s dreams. We even included dozens of hidden ‘easter eggs’ in the set design to ensure Camila was really feeling things when she stepped into the space to perform. Every framed photo is a real image from her childhood and early career, each clock is set to 3:05 as a nod to her Miami roots, there are owls to represent Drake, postcards from Havana and many more.